In business what is the difference between Growth and Scale
Growth
- Increase in customers
- This could mean increased costs in areas such as; marketing, sales people, administration, service delivery, finance and so on.
- Increase in customers
SCALE
Because of the costs often associated to growth, many businesses look at how they can scale.
Scale is a way of increasing the business revenues without increasing ongoing costs. If scale has been achieved successfully, the business will see an increase in revenue, and only see an increase in costs exponentially if at all.
The most successful names that we all know of which scaled in a hugely successful way are the likes of Facebook and Google. These businesses managed to increase users, and therefore b2c reach and b2b marketing revenues, without the significant overheads required as we would normally expect to see it.
This type of scale was achieved with very careful planning, and recognising the value and importance of investing in systems and development, rather than pure people power. The benefits of this type of approach were that they could scale as demand increased, but Artificial Intelligence (AI), Digital Automation, and Robotic Process Automation (RPA) ensured the reliance of ongoing resourcing overheads as scale continued.
For more information on how Semantic can help your business growth contact us today
We will arrange an initial call back, talk through options and discuss the next steps
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